Sony Playstation and Little Big Planet 2

An endless game with endless possibilities. Three lucky gamers got the opportunity to be part of a multiple-recordbreaking gaming marathon for the launch of Little Big Planet 2 at Sony's flagship 5th Avenue retail store in New York City. Live streamed and fully interactive, gamers around the world were invited to create levels for our team to tackle. We managed to advertise Sony Playstation, launch Little Big Planet 2, and promote their flagship location all while breaking a bunch of world records.