Acura at Sundance Film Festival: Mood Roads

A long time partner of the Sundance Film Festival, Acura 'Mood Roads' experience allowed Festival attendees to experience a first-of-its-kind virtual journey controlled by 30 emotional, cognitive and physical inputs. In addition to this, the entire Sundance landscape was connect through RFID tags that allowed for people to connect physically based on similar digital interactions they experienced throughout their journey of the festival.